Sharp Air Purifier Review – 5 Key Factors Model Basis

Launching our debut Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.

In our previous post, we dealt at great depth about the Scientific Peer Review that is conspicuously absent in the ionic air purifier business. Correspondingly, we have extended our model to add Scientific Peer Review as a fifth key factor. This is even though it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will have no choice but to quote me!

Our Sharp Air Purifier Review, comprising several articles, will cover the various aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, an approach that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutes and marketing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.

In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include manufacturers of whole house air conditioning system, air sanitizer, car air conditioners, commercial air conditioning and heating duct systems for hotels and hospitals, gas fan heater, mist sauna, toilets, electric bathroom heater/ventilator/dryer, elevators, smoke control systems, railcar air conditioners, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp is quietly working to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.